I got a call recently from a guy who had been trying to sell his HVAC company on his own for fourteen months. He had the financials in order, a solid customer base, and a business worth north of a million dollars. But every buyer he talked to either lowballed him, got spooked during due diligence, or just disappeared. When he finally asked me what went wrong, I told him the truth: he did not need a better buyer. He needed a broker. A business broker is a licensed intermediary